Why Settle When You Can Soar?

If you settle, you stop. Stop questioning, innovating, growing. 

True trailblazers and game changers never settle. They don’t accept the status quo because they know it’s the questions that drive real discovery. 

At Wolf Blass we refuse to settle, because that restless spirit is what drove our founder Wolfgang Blass to redefine what wine could be, and ask why wine should be only for some and not for all.

Why couldn’t true quality and consistency be delivered for everyone? Why couldn’t wine be accessible to all?

So we keep asking ‘Why’. Why does it have to be that way? Why can’t we change that? Why is that ‘standard’? Why can’t we change for the better?

‘Why?’ forces us to challenge that, to reject expectations, to strive for excellence, smash the status quo, and never stop searching.

Because we cannot settle until everyone can soar. 

So why stop now?