Wolf Blass Visitor Centre

Wolf Blass Visitor Centre

Welcome to where we chase exceptional

We welcome you to drop in for a tasting, on the same spot where our founder Wolfgang Blass AM set up his original winery.

The Black Label Wall

Paying homage to Wolf Blass’ iconic Black Label Wines, the most iconic red blend in the Wolf Blass stable, we have created an impressive Black Label Wall, showcasing the world’s only collection of every Black Label vintage since the winery’s inception in 1973. The wall is a tribute to Black Label’s unprecedented Jimmy Watson success, Australia’s most prestigious and sought after wine award. Black Label is the only wine in the country to win the coveted trophy a record four times.


Adding to the Cellar Door’s charm, visitors can marvel over a new installation of a life size artwork, titled ‘Wolfie’, oil and acrylic on canvas, 2014, by one of Australia’s most recognised artists and fellow South Australian, David Bromley. The painting, which hangs proudly on the Black Label Wall, was created as a celebration of Wolfgang Blass’ 80th birthday. The artwork, depicting him wearing his trademark bow-tie, was entered in this year’s prestigious Archibald Prize.

Wolf Blass Experiences

Enjoy the many flavours our tasting room has to offer. For those who fancy themselves as an amateur winemaker, the Cellar Door offers two educational and interactive wine experiences. Discover the fine art of blending or taste Black Label directly from the barrel. Or simply enjoy an espresso and something sweet, or a cheese board and a glass of wine.

Black from the Barrel

Black Label comprises many layers of flavour in a complex composition of intense fruit characters, magnificent structure, a rich lustrous texture, long velvety tannins and a lingering palate. Taste two individual components directly from the barrel, alongside the current vintage Black Label Cabernet Shiraz.

  • Bookings essential.
  • $AUD20 per person.
Blend It Like Blass

This experimental session invites you to create your own blend. Learn about the different wine areas by taking Black Label’s regional components and using them to blend your own – or as close to the original as possible!

  • Duration about an hour.
  • By appointment, minimum numbers ten.
  • $AUD40 per person.
Luxury Experience

This relaxing and educational tasting experience, hosted by one of our experts, guides you through our premium and luxury wines.

  • Duration about an hour.
  • By appointment, minimum numbers four.
  • $AUD40 per person.

Come Visit Us

A trip to the Barossa isn't complete without a visit to Wolf Blass. The Wolf Blass visitor centre is located on Sturt Highway, a picturesque 90 minutes drive north of Adelaide.

97 Sturt Highway
South Australia 5355

+61 8 8568 7311

[email protected]

Monday to Friday
10am to 4:30pm

Weekends & Public holidays
10am to 4:30pm

Closed Christmas day