Wolf Blass has been named the official wine partner of the Cricket World Cup under a three-year deal with the International Cricket Council (ICC)
The global contract names Wolf Blass as the Official Wine Partner of the 2019 ICC Cricket World Cup and the 2020 ICC World T20 events, to be held in England and Wales, and Australia respectively.
“Wolf Blass is pleased to be the Official Wine Sponsor of the ICC Cricket World Cup in a partnership that extends globally,” Treasury Wine Estates Deputy Chief Marketing Officer Angus Lilley said.
“Wolf Blass has a fantastic history aligning to sport, including the 2015 ICC Cricket World Cup, and we’re looking forward to aligning again with one of the biggest events on the sporting calendar.”
Wolf Blass will release a range of limited edition labels to the UK market in July this year. The release of will be linked to a consumer promotion offering fans the chance to win tickets to the World Cup Final.
“As one of the world’s most celebrated sports, we’re delighted to partner with Wolf Blass, one of the world’s most celebrated and awarded wineries,” ICC General Manager Commercial Campbell Jamieson said.
“The global reach of the ICC’s events means we can provide Wolf Blass with an outstanding platform to showcase the breadth of their portfolio.”
The 2019 ICC Cricket World Cup runs from May 30 to July 14. The full schedule is available here.